Marketing

Content

• What is marketing?
• Consumer behavior: everything about the customer
• Possible marketing strategies
• The SWOT analysis
• Perform a thorough market research
• Create a substantiated marketing plan
• Determine a realistic marketing budget
• The marketing mix: from product and price to packaging and promotion
• Services marketing and e-marketing
• Customer Relationship Management
• Presenting and advertising online
• Starting as an independent marketer

Competences

• Perform SWOT analysis and in-depth market research
• Set up, roll out and assess a professional marketing strategy
• Set up successful marketing campaigns and use appropriate marketing techniques

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